The New Year is finally here and, like everyone else, printing companies have made their 2022 resolutions. The setting of realistic New Year’s resolutions is very important for the print industry. While some print organizations might want to set goals such as doubling or tripling their sales or eliminating their production problems, these resolutions might not be realistic for all professional printers. We are not trying to discourage you from setting lofty goals or encourage you to set goals at a low level just so you succeed in meeting your resolutions. Instead, it is important to focus on ideas that can realistically improve your overall business in practical ways throughout the year.
In order to help you set realistic ideas for your business, let’s take a look at some of the most popular resolutions for print companies of all sizes.
Six New Year’s Resolutions for Your Print Company
- Develop Your Team – There are labor shortages all over the country and this also applies to the print industry. You can reduce your worries about finding skilled employees by looking within the current talent pool at your company. Look for talented workers that have the ability to increase their skills by offering higher learning opportunities (such as FIRST individual certifications and G7 master facility qualification programs). You can also offer your current staff the chance to network by having them attend local or regional trade shows and open houses or grow their ability to work multiple roles thanks to cross-training.
- Emerging Technologies – One of the key elements that helps printing companies reach their business goals is using the latest advances in printing and finishing equipment, inks and curing systems. The more advanced the technology used by a professional printer, the more productive they will be on a daily, weekly and monthly basis.
- Sustainability – The issue of sustainability is one that is on the minds of customers as well as the general public. Sustainability lets you perform environmentally safe practices, reduce your overall waste and operate more efficiently. In addition, there are also federal incentives for companies that invest in, and adopt, sustainable practices.
- Get Certified – The ability to say your business is certified gives print organizations a marketing edge over other companies. ISO certification is a seal of approval that shows your business operates according to one of the international standards developed and published by the International Organization for Standardization.
- Join an Organization – The joining of Industry organizations such as FTA, AIMCAL, TLMI and SGA places you at a higher level in the eyes of the public and your fellow professional printers. The membership instantly enhances your professional reputation and increases the level of trust the public has in your services.
- Lean & Continuous Improvements – While some people view this as a “cost cutting” resolution, we see it as eliminating waste and inefficiencies in our printing solutions. These improvements lead to better production and continued revenue growth. (Personal Plug Time: Give us a call about making improvements in your processes because DIPCO knows a thing or two or twelve about this topic!)
Contact us today about how we can help you start the New Year with industry-leading print solutions.
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Phone: 970-874-2852
